No matter what industry you’re in, your website is the face and first impression to the world of opportunity. Even with the best production and marketing services, if your site lacks creativity, your potential buyers will move on to the next.
To prevent your potential customers from being turned off, we’ve done our research on the best features that are proven effective.
Here are five things corporate print buyers look for on a website.
QUALITY OF CONTENT & REVIEWS
Is your content on site professional? Does your customer reviews show your level of results and expertise? If your content solely reflects on marketing, it’s time to improve your content with quality blog posts. Providing useful articles will enhance the quality of the website and gain a higher ranking on Google.
Your reviews will say a lot when clients are willing to take the time and give feedback. This also lets other potential buyers know what you specialize in and your strengths in printing.
CAPABILITIES OF SERVICE
When it comes to open bid situations, you can make it easier for customers to determine if you are a good match for their project. Show them your capabilities statement, the list of relevant NAICS and NIGP codes as well as any coverage, safety and certifications you have.
SAMPLES OF DESIGN
Does the website look professional? Is your articles and posts up to date with the latest trends and news? Do all the links provided on site work? People judge these small details to make sure they are working with the best company. A poorly designed website that is outdated will surely be ignored.
Along with great reviews and equipment, it is important to discuss the people behind all the expertise. This will make a difference as customers will see who your employees are, their experience and backgrounds.
Corporate buyers usually have quoted so list down your goals, processes, and certifications to help them determine if you are right for their services.
What else do you think are the most important things to look for when it comes to attractive buyers? Comment below and share your opinions with us!