With the start of the New Year, 2017 is all about marketing trends, regardless of what industry you are in. These trends are based on quality marketing strategies, usage, and marketing integration. They also provide more use of innovation and strategy clients are looking for their next project.
Here are the top four marketing trends that are used for all industries.
Build Customer Engagement
Sure, sales are crucial to any business. However, building customer engagement is a critical step to success. Customer engagement creates loyalty that drives not only sales but also customers and revenue in the long term.
Use Social Media As A Main Hitch to Email
Social Media has a strong role in customer engagement. While this sounds like a negative downfall for direct mail, studies show that social media and email can pair well together. A high percentage of users on social media use direct mail coupons, hold onto mail pieces for future references, and even visit the stores to receive direct mail.
Take Advantage of Omnichannel Experiences
Marketers know that they cannot ignore the omnichannel experience. This is not just about the use of multi-integrated channels but also combining both online and offline experience. Companies with omnichannel strategies are revealed to have 89% of their customer engagement while only 33% of businesses can have the same results.
Bring Value to Customers
Experts understand that a brand is more about what customers say than the actual name. This is why marketers aim to achieve value for clients such as the use of color, weight, materials and movement of the designs. Studies consistently show that buyers prefer to interact with direct mail rather than mail.
What do you think about these marketing trends? Comment below and tell us what you think!